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05950_Field_MLPU T89.txt
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1996-04-10
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Developed by Marshall McLuhan and his son Eric in the ’70s, the Laws
of the Media represent McLuhan’s attempt to create a series of
scientific statements about media. Also known as the Tetrads, the
Laws of the Media are made up of four testable statements about the
effect of any media or technology developed by man. McLuhan
explored these ideas in several essays and in a book: Marshall McLuhan
with Eric McLuhan. Laws of Media: The New Science . Toronto:
University of Toronto Press, 1988.